Tag Archives: Twitter

Some Thoughts on Social Media

For those who don’t remember, the social media 10-year Challenge was simply posting photos of yourself currently and from 10 years ago. It was a popular Facebook and Instagram thing in 2018, and there’s a reason for that: that’s about the time that Facebook got critically popular (even if launched earlier). Instagram itself launched in 2010 before being bought by Facebook a couple of years later. I guess ten years is a good interval to put out some thoughts on social media.

What I learned was that ten years of it was probably enough! Ten years of photos, rants, videos, sharing memes, sharing political opinions. I mean, did any of us think this was something we’d have to pursue forever?

11/28/11, Jim Arnold with Movember mustache
Jim Arnold in 2021 at the Pacific Ocean in NorCal

I had to ask myself: What has it gotten me? How has my life become better because of this? Because of all the precious time I’ve spent on social media?

Social Media Good for Author Presence?

To be honest, I mainly see a presence on social media as an avenue for publicity, ultimately resulting in curiosity about me sufficient to result in book sales. I don’t have much concrete evidence of that, although the concept is sound.

Perhaps that sounds selfish – but then again, I am under no illusions that I’m not the product on a service like Facebook or Twitter, where my data is being sold to advertisers. So for me to have loftier ambitions is really kind of silly when then entire enterprise is exploitive, right?

Yet I’ve never gotten over what I see as the lack of Integrity on social media and the ease of being an asshole, and of calling people names. I’m guilty of this myself. It’s so easy, when you’re behind a screen, to be a boor. (Especially on Twitter, I find.)

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Should I Ditch Twitter?

How hard would it be to give up Twitter? I call people names there, usually Republicans, led by Donald Trump or his surrogates. Maybe they deserve to be called names, but I tell you, even at age 66, soon to be 67, I still hear my mother’s voice telling me “don’t call people names.” That was good advice then and it’s good advice now. We were raised to be kind and decent.

Otherwise, I don’t scroll Twitter looking for information or to follow anyone in particular. There’s just too much there and I’ve always found that just daunting and basically uninteresting. I’d rather read a professionally edited newspaper I trust. That’s enough.

What About “Meta?”

Instagram would be harder because while I get almost zero comments or likes or anything on Twitter, I get more dopamine hits from Instagram. Although, still, it’s not a lot compared to true social media butterflies. I find my presence there low stress, and there’s not much animosity. So for now, I’m keeping it.

I recently rejoined Facebook for the author publicity reasons – I read a book on promotions that insisted a Facebook Page was a very good thing for authors, so I have one now. It’s only been a few months, but I find that Facebook itself is kind of boring these days and prefer looking at the photos on Instagram.

Still I really wonder about the opportunity cost of social media and is it really a worthwhile trade-off: there’s so many other things I could be doing, including fitness activities, piano playing, more writing, even. Work, certainly. Pursuing sex and lovers. Interacting with pets and animals. Cooking delicious food. Seeking more love in the world?

Those are some of my thoughts on social media, but the conversation’s not over. Stay tuned.

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Managing Social Media Time Suck

JACMay2013newsletterscreengrab

Jim Arnold Communications
May 2013 Newsletter

A while back, I realized that I could easily spend all day every day writing, reading and generally managing my social media presence.

I’m on Facebook, LinkedIn, Twitter, YouTube, several other lesser-known platforms and then of course, there is this blog!
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So, this month in Jim Arnold Communications’ newsletter, I’ve offered some common-sense tips for managing that inevitable time-suck. Hope you find them useful!

I’ve also included a couple of links to stories which touch on delivering different content depending on the type of device – whether mobile, tablet, desktop, etc. Makes a lot of sense. Don’t know about you, but reading a lot of small text on a smartphone is not my idea of well-spent time.

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Tips on Social Media from Digital Hollywood

Graphic by Grapplica via Flickr

Had the opportunity for Jim Arnold Communications to attend the EPPS (Entertainment Publicists Professional Society) One Day Conference in conjunction with Digital Hollywood a while back (May, 2011) at the Ritz-Carlton in Marina del Rey.

Most of the panels I attended were on the how-to of social media marketing for entertainment products, to which I add the book category, because they are definitely entertaining!

Here are a few tips I gleaned from my day in Marina del Rey, in no particular order, re-posted from prior Jim Arnold Communications blog (and still very applicable one year later):

1) TIP: Many, if not most – or all –  journalists are on Facebook and Twitter.  Friend them on Facebook, follow them on Twitter. Good way to build a social media “media” list.

2) TIP: Use Twitter to find niche audiences – even more effective than Google – using hashtag (#) searches to find interests.

3) TIP: sometimes you can invite controversy on the web. For instance,  if you know that there is some opposition to your book (or whatever product it is) this can be a good thing, as it stimulates a conversation, and as such, publicity.

4) TIP: Making your video go viral – what helps, though there is no universal formula – is the definite WTF factor. Also, when you need to bump up numbers a quick and sure way is to find something with cute, furry little animals (a winner every time!)

5) TRANSMEDIA definition: this is storytelling across different media – with each media type giving up something different – different information, different twist – about the story. If it’s the same message just going out on different media, that’s defined as MULTIMEDIA. The TV show “Lost” is a great example of an entertainment property that used Transmedia very successfully.

6) TIP: People are using Twitter for Customer Service requests, complaints, and recommendations – as in, trying to avoid phone trees and automated systems, people have found they get better and quicker results Tweeting about the problem.

7) OTHER GENERIC TIPS for Social Media:

  • Have a demographic you are trying to reach, rather than “everyone”
  • Think about the words you use in blog titles and tweets, as they show up in key word searches
  • Do optimize your links – that means, use links that are reputable and popular
  • Do have a strategy for your social media
  • For Twitter and Facebook, use separate accounts for business and for personal
  • Social media is about a conversation. Therefore, comment on replies/posts to your Facebook pages and respond to your tweets
  • Social media is also all about sharing information, so encourage it
  • Limit yourself to a single call for action in any particular post or tweet

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I hope these are helpful. I’m going to incorporate most of these into my own work ASAP! What are your best-working tips? Add them to the list in the comments.

New to SEO? Another good link.

 

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