Tag Archives: self-publish marketing

Sex Sells, and Sells Some More

As an independent and self-published author, I’m constantly evaluating the things I do to market my books. As we all know, one of the biggest truisms of advertising is that “sex sells.” And sells some more:

Take this blog, for instance. This one, the one you’re reading. Far and away the posts most viewed are the ones that have to do with gay sex in some fashion.

Should I Get Naked in Front of the Camera?

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For instance, I was thinking about baring it all. Booking a photo shoot with any number of the great photographers in Southern California who focus on the male nude. I’m currently quite happy with my fitness level and think I look fairly good nekkid for a man about to be 67.

This idea didn’t come from nowhere. There’s a couple of people I can think of who’ve made a small cottage industry out of celebrating the mature gay male body. I think it’s great! It’s not like any of us who’ve survived past 50 just sit in our parlors all day sipping tea and listening to the clock tick. (OK, maybe that’s what we’ve done for the past two years, but heck, it was a pandemic.)

Any Publicity is Good Publicity

So why not show/do something that could be an evergreen Internet magnet? The old saying that “any publicity is good publicity” is mostly true (which I’ve determined after many years in public relations).

Then again there’s the question: Would people who like to look at sexy naked pictures of older men also be the people who buy books? My guess is that for most, probably not. But some would. There’d be a few.

It’s also a long-term proposition. It’s that spark of awareness of something which grows over time to be curiosity, and then to conversion (to use the selling term). Stranger things have happened.

Sex sells, then sells some more. The video attached is a compilation of the most popular 2021 posts on my Instagram. It’s a teaser for what might follow. As Marilyn said, “I’ll keep the radio on.”

“Kept” Self-Publishing Update #4

at the trails on Jacinto

Actually a shot from my old house in Palm Springs at dawn

this was from an exhibit at the PS Modernism Show

Top of the Tram observation area

The desert, looking toward San Gorgonio Pass

When you self-publish, you do all the marketing yourself, or you hire someone to do it. Since I’m in no position to hire anyone, I do it myself. I think my background in public relations helps with that – at least in the strategy department, I usually know what’s required. Having the energy to actually put all those things together is another thing entirely!

But we persist, because we must. So, last week I didn’t get around to a blog post because I was out in Palm Springs (2 days, though I mostly got it done in 1) taking pictures and video. Why? Because that’s where “Kept” is set. I’ll use the images in the social media campaign for the book, to illustrate blog posts here, but also Facebook, Twitter, and the book website pages .

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As for the finished text itself, I’m going through it one more time, reading it aloud to myself in the edit. This book, this genre, it’s the type of thing that just should flow. So I know if I get tongue tied, or say words that aren’t there, there may be a good reason to make the text reflect that. Does that make sense?

I hope so! Anyway, attached are a couple of photos I shot last week. Palm Springs, baby.

Five Tips on How to Write a Book Synopsis

Five Tips on How to Write a Book Synopsis*

Before you market your self-published book, you need to have a piece that encapsulates the essence of your work into a form that’s sharable. This is usually called a book synopsis.

Tip One: You Need Three.

Or better put, three versions of your synopsis. First: a logline, (for fiction) which is one or two sentences which should inform us of the title, the genre, who the protagonist is, and what sort of struggle or conflict they encounter in the story. For non-fiction self-publishing, one or two sentences which include the title, genre, and what the lesson/argument is.

Second, a slightly longer version, about the length of one paragraph, which will include more details a buyer needs to know; and finally, a one-page version of your story or message that includes the plot, main characters and themes if it’s fiction, and your argument/lesson if it’s non-fiction.

Tip Two: Break it Down, Chapter by Chapter.

Where to start! Do you have a table of contents, if it’s a non-fiction book? This can provide an easy way to break down the essence of your message. If it’s fiction, try summarizing each chapter into a short paragraph and then combine, edit, then merge some more.

Tip Three: Tell a Story (arc).

Think along the lines of classic story structure. Start with your main character, and the problem or issue that character is presented with. There’s an opposing force, which is often another character. Your hero or heroine is beset with increasing complications and setbacks, ending with a climax, before ultimately achieving a goal of some kind. This kind of “spine” works just as well with a non-fiction book.

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