Jim Arnold Communications September 2013 Newsletter
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A while back, I realized that I could easily spend all day every day writing, reading and generally managing my social media presence.
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So, this month in Jim Arnold Communications’ newsletter, I’ve offered some common-sense tips for managing that inevitable time-suck. Hope you find them useful!
I’ve also included a couple of links to stories which touch on delivering different content depending on the type of device – whether mobile, tablet, desktop, etc. Makes a lot of sense. Don’t know about you, but reading a lot of small text on a smartphone is not my idea of well-spent time.
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There’s many many things a freelance writer can do, other then the usual suspect projects. Also, a couple of interesting links for marketing types.
Hope you enjoy. I love feedback as well (but not as much as I love your business).
Of course, most executives can write! They wouldn’t have arrived in the “C” suite otherwise. But here are some reasons they don’t, can’t, or shouldn’t write:
There’s no time: Harry, a great former boss, used to tell me he was “putting out fires” all day. I thought he was joking till I arrived in a similar position. Putting out fires, all day long. Really.
You have a company bias — which can be political, such as a desire or requirement to please someone else inside the company (like your own boss), or it could simply be a reluctance to address an unpopular perception that exists within the company culture.
Interruptions! Constant, unending interruptions, which make a piece of writing: 1) take forever to draft and 2) end up disjointed and tone deaf, if, indeed, it makes any sense at all.
Writing is an entirely different “skill set!” Writers are often introspective, introverted, enjoy working alone and are comfortable that way. Executives are often more extroverted personalities who thrive on teamwork and hate having to sit by themselves and work on something lonely — like a crucial piece of writing!
Other obligations at the workplace, such as meetings, whether in person, conference calls, Skype calls, etc. Not only time consuming, but distracting.
Writing involves research as well as the actual writing. That, of course, can make the time requirement doubly troubling, making it even more of a chore.
Good executives thrive on diversity and points of view — and your personality, your way of saying things, is probably already writ large on the company culture. Perhaps it’s time for a new direction or a breath of fresh prose air?
Executives can lose the essential skill. Writing is a craft which requires practice. The more you practice, the better you get. And the opposite is also true, the less you write, the rustier you get at it and the more difficult it becomes!
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Solutions:
You need a writer, someone whose primary job is that specific function, whether this person be on staff or freelance.
With all the changes in our economy, the writing function is outsourced more and more. And, from a pure quality standpoint, it often makes sense to bring someone in from the outside anyway, to provide that fresh look, that unique point of view.
Cost-effective: Your project is all the freelance writer is doing – writing that specific piece you have an urgent deadline for.
Even if you, as the executive, need to put your stamp on a final version, it’s so much more efficient to be presented with a solid draft to minimally edit, complete and on the day you asked for it. Right?
This new book, Late Bloomer Millionaires, demystifies the often-confusing process of retirement investing using the exceptional concept of presenting real-life financial data as the primary case study.*
Married partners Steve Schullo and Dan Robertson began investing for retirement in their mid-30s, only to realize later that the advice received from annuity salesmen and other employer retirement “specialists” was actually costing them dearly. Late Bloomer Millionaires chronicles not only their increasing investment savvy, but the actual ups and downs their real portfolios took in divesting from those teacher annuities, through the delirious tech bubble of the 1990s and on into the housing bubble and subsequent Great Recession of 2008.
Through it all, there are lessons to be learned and these nuggets are clearly communicated to the reader, including an exhaustive list of passive investment strategy portfolios based on Vanguard founder John Bogle’s philosophy of index fund investing.
On the other hand, you ought cheapest levitra to utilize recommended measurements of this solution in light of the fact how busy or occupied one might be in his life. It improves semen volume to enjoy enhanced sexual viagra sale canada pleasure in lovemaking. Medicinal help to improve one’s erection issues are now the talk of the town. buy professional viagra The requirement in the health industry sildenafil soft http://www.midwayfire.com/wp-content/uploads/2017/09/Midway-Fire-District-5-Yr-Plan-2017-through-2021.pdf is higher than ever before. As Financial Consultant Scott Dauenhauer, CFP, MSFP, AIF, said, “more than just a financial book, it’s a heartwarming journey of love, relationship and growth that uses personal finance as the central theme. This is nonfiction at its best and an adventure worth experiencing. By the end you will feel smarter and empowered financially and full of hope that you can do this thing called life…I mean, retirement!”
Late Bloomer Millionaires is for those Baby Boomers who’ve lost retirement savings in the Recession as well as for those who never saved and want to start a program. It’s also the perfect financial guide for someone starting investing at the beginning of their career, who will be able to take the hard-won, candid advice of Schullo & Robertson and not fall into the same traps they eventually overcame.
In addition to explaining in detail how they invested and rolled with the markets, applying lessons learned every time, Schullo & Robertson have specific sections on understanding an employer’s retirement plan as well as a lengthy section on financial consultants, which includes a hypothetical discussion between a 30-year-old newly-minted investor and an ethical fiduciary.
Written partly as autobiography and partly as how-to, Late Bloomer Millionaires is appropriate for an experienced investor as well as anyone new to the subject, and is especially appropriate for the Baby Boomer and LGBT communities, as well as teachers and female investors. The book incorporates appendices, which include sample portfolio allocations and returns, as well as a helpful glossary.
Most of the panels I attended were on the how-to of social media marketing for entertainment products, to which I add the book category, because they are definitely entertaining!
Here are a few tips I gleaned from my day in Marina del Rey, in no particular order, re-posted from prior Jim Arnold Communications blog (and still very applicable one year later):
1) TIP: Many, if not most – or all – journalists are on Facebook and Twitter. Friend them on Facebook, follow them on Twitter. Good way to build a social media “media” list.
2) TIP: Use Twitter to find niche audiences – even more effective than Google – using hashtag (#) searches to find interests.
3) TIP: sometimes you can invite controversy on the web. For instance, if you know that there is some opposition to your book (or whatever product it is) this can be a good thing, as it stimulates a conversation, and as such, publicity.
4) TIP: Making your video go viral – what helps, though there is no universal formula – is the definite WTF factor. Also, when you need to bump up numbers a quick and sure way is to find something with cute, furry little animals (a winner every time!)
5) TRANSMEDIA definition: this is storytelling across different media – with each media type giving up something different – different information, different twist – about the story. If it’s the same message just going out on different media, that’s defined as MULTIMEDIA. The TV show “Lost” is a great example of an entertainment property that used Transmedia very successfully.
6) TIP: People are using Twitter for Customer Service requests, complaints, and recommendations – as in, trying to avoid phone trees and automated systems, people have found they get better and quicker results Tweeting about the problem.
Have a demographic you are trying to reach, rather than “everyone”
Think about the words you use in blog titles and tweets, as they show up in key word searches
Do optimize your links – that means, use links that are reputable and popular
Do have a strategy for your social media
For Twitter and Facebook, use separate accounts for business and for personal
Social media is about a conversation. Therefore, comment on replies/posts to your Facebook pages and respond to your tweets
Social media is also all about sharing information, so encourage it
Limit yourself to a single call for action in any particular post or tweet
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I hope these are helpful. I’m going to incorporate most of these into my own work ASAP! What are your best-working tips? Add them to the list in the comments.
No matter which path you ultimately follow as a writer — the traditional one, where you pursue a publisher to take your book and launch it to the world — or self-publishing, where you launch it upon the world yourself — one should always do this with lots of preparation and eyes wide open.
And that “eyes wide open” thing means you accept the reality that most writers do not become rich and famous, selling gazillions of books, and most cannot support themselves by their book writing alone.
It’s like that in all the arts, always has been. Here’s some good information from The Guardian. First of all, like you’d imagine, most of the spoils in self-publishing go to the superstars, like Amanda Hocking and EL James. Like the headline says, half of all self-published authors earn less than $500 on their books. But, that also means that half earn more than that.
And, regarding genre: most successful is romance (like in traditional publishing), followed by science fiction and fantasy. It also helps to be female and it helps to be educated. Well, then, what if you’re a man and you’re writing literary fiction? It’s just more of a challenge to break out of the pack. I am viagra for sale online not bragging; that is simply the truth. But even with all the legal mumbo jumbo, sildenafil supplier services still maintains a record number of enquiries regarding the accessibility of discount viagra uk and cheap kamagra . generic viagra australia Ways to administer injected medications for erectile dysfunction: a. It actually works to protect your liver from any further damage. tadalafil tablets 20mg http://raindogscine.com/?attachment_id=311
And, I can’t emphasize enough, it really helps to have a professional looking product (from the report):
“Authors who tick none of these boxes would be well advised to spend time and money on making a title look professional, the survey found: self-publishers who received help (paid or unpaid) with story editing, copy editing and proofreading made 13% more than the average; help with cover design upped earnings by a further 34%.”
** For a description of the editorial and marketing services I offer to self-published authors, which include copyediting and proofreading, please click here.
People frequently ask me how I structure fees for self-publishing book marketing, as well as for freelance copywriting.
In my prior years as a public relations consultant and writer, or as a buyer of those services while working for larger companies, vendors usually used one of two models:
a monthly retainer
an hourly rate
There were days when women had to stay alone sad 50mg sildenafil generic and stressed out. Check websites free viagra online offering these products: Visit websites of male enhancement products and check how many of those websites that may seem out of place here, but then again writers seem to earn money from a huge range of different activities. Erectile dysfunction and blood supply are viagra prescriptions online closely related. Case study brand levitra notes that this preliminary check-up demonstrated evidence of subluxation within the upper neck (cervical spine). Retainers: for most PR/Communications companies, you would get a guaranteed number of hours worked on your account for X dollars (say for $1,000 per month you’d get 10 hours of the consultant’s time, etc.). Some companies would say there was no limit of hours per retainer, and that it always evened out in the end, one slow month would balance a busy month, etc., but this was rare.
This method can and does work well for companies handling a number of ongoing projects which need attention over a medium to long period of time. It’s an efficient way of developing a relationship with a company and its publics and the success that comes with familiarity.
For most self-publishers, this model is not an economic feasibility. It’s possible it would make sense for a shorter term, say six months, where a number of marketing tasks were scheduled with tightly defined parameters – and even then, it would be very similar to breaking up project fees over several months to a more even payment plan.
Hourly Rate: Sometimes a Communications professional or freelance copywriter will get a task, such as writing some collateral material for a brochure or press release, and the payment terms will be based on an hourly rate. These tasks can be estimated as to time involved, but many variables may change an initial estimate. Again, if a task takes twice as long to complete (thereby, costing twice as much) a company can absorb this cost better than an individual – the majority of self-publishers.
It’s my position as a self-employed individual that most communication tasks for authors and freelance copywriting assignments for businesses can be based on a Project Fee, which lets the author or client (you) know exactly how much a certain deliverable will cost, and gives the vendor (me) a way to reliably predict revenue on consulting arrangements.
For a current sample list of my project fees, please shoot me an email at jim@jimarnoldcommunications.com.
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