Category Archives: Jim Arnold Communications

Jim Arnold Communications October 2013 Newsletter: Structure Your YouTube Video

Jim Arnold Communications October 2013 Newsletter

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Please click on newsletter image to go to newsletter and for active links. Thank you!

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Jim Arnold Communications September 2013 Newsletter: Coaching Exec Presenters? Couple of Tips

Jim Arnold Communications September 2013 Newsletter

Jim Arnold Communications September 2013 Newsletter

Please click on newsletter image to access the newsletter and links.
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Jim Arnold Communications August Newsletter

JACAugust2013news

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Jim Arnold Communications July 2013 Newsletter: Confusion Rains. . . er, reigns?

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Jim Arnold Communications June 2013 Newsletter: Note Taking Revisited

Revisited might be a little much, but with the advent of apps for everything, indeed the note taking landscape (if there is such a thing!) has changed. See the newsletter for some particulars on that, and find out everything you always wanted to know about June Bugs.

June2013newsletter

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Managing Social Media Time Suck

JACMay2013newsletterscreengrab

Jim Arnold Communications
May 2013 Newsletter

A while back, I realized that I could easily spend all day every day writing, reading and generally managing my social media presence.

I’m on Facebook, LinkedIn, Twitter, YouTube, several other lesser-known platforms and then of course, there is this blog!
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So, this month in Jim Arnold Communications’ newsletter, I’ve offered some common-sense tips for managing that inevitable time-suck. Hope you find them useful!

I’ve also included a couple of links to stories which touch on delivering different content depending on the type of device – whether mobile, tablet, desktop, etc. Makes a lot of sense. Don’t know about you, but reading a lot of small text on a smartphone is not my idea of well-spent time.

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Jim Arnold Communications: A Communications Rescue?

Jim Arnold Communications March/April 2013 News

March/April 2013 Newsletter

Please click on the link above or the newsletter photo on the left to access the March/April edition of my newsletter.
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There’s many many things a freelance writer can do, other then the usual suspect projects. Also, a couple of interesting links for marketing types.

Hope you enjoy. I love feedback as well (but not as much as I love your business).

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Why Executives – Including PR Executives – Can’t Write

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As both a former public relations executive and a current B2B freelance writer, I have a perspective from working both sides of this business divide.

Of course, most executives can write! They wouldn’t have arrived in the “C” suite otherwise. But here are some reasons they don’t, can’t, or shouldn’t write:

  • There’s no time: Harry, a great former boss, used to tell me he was “putting out fires” all day. I thought he was joking till I arrived in a similar position. Putting out fires, all day long. Really.
  • You have a company bias — which can be political, such as a desire or requirement to please someone else inside the company (like your own boss), or it could simply be a reluctance to address an unpopular perception that exists within the company culture.
  • Interruptions! Constant, unending interruptions, which make a piece of writing: 1) take forever to draft and 2) end up disjointed and tone deaf, if, indeed, it makes any sense at all.
  • Writing is an entirely different “skill set!”  Writers are often introspective, introverted, enjoy working alone and are comfortable that way. Executives are often more extroverted personalities who thrive on teamwork and hate having to sit by themselves and work on something lonely — like a crucial piece of writing!
  • Other obligations at the workplace, such as meetings, whether in person, conference calls, Skype calls, etc. Not only time consuming, but distracting.
  • Writing involves research as well as the actual writing.  That, of course, can make the time requirement doubly troubling, making it even more of a chore.
  • Good executives thrive on diversity and points of view — and your personality, your way of saying things, is probably already writ large on the company culture. Perhaps it’s time for a new direction or a breath of fresh prose air?
  • Executives can lose the essential skill. Writing is a craft which requires practice. The more you practice, the better you get. And the opposite is also true, the less you write, the rustier you get at it and the more difficult it becomes!

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Solutions:

  • You need a writer, someone whose primary job is that specific function, whether this person be on staff or freelance.
    • With all the changes in our economy, the writing function is outsourced more and more. And, from a pure quality standpoint, it often makes sense to bring someone in from the outside anyway, to provide that fresh look, that unique point of view.
    • Cost-effective: Your project is all the freelance writer is doing – writing that specific piece you have an urgent deadline for.
    • Even if you, as the executive, need to put your stamp on a final version, it’s so much more efficient to be presented with a solid draft to minimally edit, complete and on the day you asked for it. Right?
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Late Bloomer Millionaires!

SchulloRobertson

Steve Schullo (left), Dan Robertson

cover

This new book, Late Bloomer Millionaires, demystifies the often-confusing process of retirement investing using the exceptional concept of presenting real-life financial data as the primary case study.*

Married partners Steve Schullo and Dan Robertson began investing for retirement in their mid-30s, only to realize later that the advice received from annuity salesmen and other employer retirement “specialists” was actually costing them dearly. Late Bloomer Millionaires chronicles not only their increasing investment savvy, but the actual ups and downs their real portfolios took in divesting from those teacher annuities, through the delirious tech bubble of the 1990s and on into the housing bubble and subsequent Great Recession of 2008.

Through it all, there are lessons to be learned and these nuggets are clearly communicated to the reader, including an exhaustive list of passive investment strategy portfolios based on Vanguard founder John Bogle’s philosophy of index fund investing.

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Late Bloomer Millionaires is for those Baby Boomers who’ve lost retirement savings in the Recession as well as for those who never saved and want to start a program. It’s also the perfect financial guide for someone starting investing at the beginning of their career, who will be able to take the hard-won, candid advice of Schullo & Robertson and not fall into the same traps they eventually overcame.

In addition to explaining in detail how they invested and rolled with the markets, applying lessons learned every time, Schullo & Robertson have specific sections on understanding an employer’s retirement plan as well as a lengthy section on financial consultants, which includes a hypothetical discussion between a 30-year-old newly-minted investor and an ethical fiduciary.

Written partly as autobiography and partly as how-to, Late Bloomer Millionaires is appropriate for an experienced investor as well as anyone new to the subject, and is especially appropriate for the Baby Boomer and LGBT communities, as well as teachers and female investors. The book incorporates appendices, which include sample portfolio allocations and returns, as well as a helpful glossary.

*Disclosure: the authors are also a marketing client of Jim Arnold Communications.

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Tips on Working with Graphic Designers – for the busy freelance copywriter or public relations executive

Flickr photo by Alki1

Most often the task of working with a graphic designer is rewarding for all parties involved. Here’s a few tips to ensure that process goes smoothly!

  • Word Count. Do you know what it is, or have a good idea of how long and involved the prose will be which will go with the graphics or piece of art? Save revision headache (and billings) by letting the graphic designer know well ahead of time as precisely as you can.
  • If it’s your project (you’re the Public Relations lead or you’re the freelance copywriter, subcontracting with the designer) and you’ve seen an example of what you think you’d like – don’t give it to the graphic designer as an “idea.” Why? What you’ll likely get back is a revision of that sample piece, thereby putting the kibosh on the best creative skills of the graphic designer. Let them show you their vision of what constitutes great graphic design. You can always make changes later, if you must.
  • Photography and other “budget-busting” licensed items. While it may be convenient to instruct the designer to “find a great photo of a Kansas City landmark and we’ll use that” if you do a little research into your own files as well as on the Internet you might likely find a usable image at little or no cost. You may very well have something that works already.
  • Don’t sacrifice readability over a “trendoid” coolness factor. For instance, Internet presentations or sites that use a white typeface on a black background – yes, it may look very dramatic and cool, but it’s hard to read. Same with a screened typeface on a light background – think wedding invitations, or any rich-looking brochure. Only you can decide if the eyeballs you alienate are worth it for the style factor.
  • All designers are not created equally. Research them ahead of time, meet many different kinds of designers, see their books and note their specialties. There’s an enormous difference between a film industry one-sheet and a health non-profit monthly newsletter.
  • Proofread – but don’t do it yourself, especially if you’ve been involved in the project all along. You’ll miss things. Find someone else – another writer, a different colleague – to put their eyes on the project for the best chance of it being totally error-free.

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What are your best tips? Let me know and I’ll add them to the list.

Another resource: Graphic Design USA


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