link: Steve Honig: I am an American P.O.T. (Prisoner of Technology).

My good friend and colleague Steve Honig has started writing a column for the Huffington Post!

Steve and his team had the Dolby account when I was there, so I’ve known him since those days I lived in San Francisco. Since then, he’s gone on to have great success in his own company, and lately has become quite the expert in crisis communications.

I really liked this tale of unplugging in Paris. I kept thinking of “Free Man in Paris,” the Joni Mitchell song which is supposed to be about David Geffen, her manager at the time. It was hugely popular when I was in college, and, let’s just admit it, who among us would not want to be a free man in Paris, unfettered, alive, sipping cafe au lait in a lovely bistro and adjusting one’s scarf, pausing to jot down a story idea in the Moleskin?
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I’ve occasionally thought how nice it would be to get rid of the smart phone (and the bill that comes with it) and not be that slave to email, to texting, to browsing, to podcasts, to app heaven or app hell.

But, as Steve points out in his story, it’s hard to go back. In fact, while not impossible, it seems impractical. I’ve got an app that reads bar codes and comparison shops for me (Red Laser). I’ve got an app that books a cab for me (Taxi Magic). And of course, I have an app that potentially could find me a date (Scruff). What would I ever do without these? I’d truly be lost.

With my Iphone, I will never be lost as long as the GPS thing works. One small comfort in these very uncertain times.