Tag Archives: Andrew Christian

Consumerist Pride

Ummm, gag me.

Ummm, gag me.

Ok, so back on the soapbox. . . You may have seen my earlier posts about Bradley Manning getting thrown under the bus by SF Pride and criticizing gay design house Andrew Christian for being body Nazis in an otherwise sexy promo video.

But still, something doesn’t seem quite right about this link, this “Shopping Party” to kick off Gay Pride. To me, this slides right back into that slippery slope where we commodify everything, as if it’s an occasion to support consumerism, in this case fracking Macy’s and the clothing industry.

The planners of such events try to make it a win-win for everyone (I know this since I used to do some of this kind of thing for a living), in this case, there’s a suggested donation of $20 for a charity that provides LGBT kids with scholarships. That part’s fine. (Although it doesn’t say that a donation of some amount is a requirement for entry.)

But why do we need to hold a Gay Pride kickoff in a freakin’ department store? Where attendees will have the chance to see the “hottest models in town” and purchase the clothes of their dreams?

I think the righteous drag queens of Stonewall and those early Pride marchers would probably vomit just a little at this attempt to conflate a human rights movement with entrenched corporate interest, such as Macy’s.

Let’s remember what it is that we remember with Pride celebrations: it was a REVOLT against police power, specifically, the NYPD’s raiding of gay bars on a routine basis. The citizens targeted in these raids finally had enough and didn’t behave. The legacy we should celebrate is the ability to speak truth to power and to claim a right as full citizens under the laws of this country and not to be harassed.

This is what we should be remembering with Pride. Not that we got some fabulous shirt we saw on a hot model at Beverly Center Macy’s.

Does this bug you, too? Or am I crabby and off base here?

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