I was dismayed to read this story about Fresh & Easy throwing in the towel after their experiment in the U.S., even though it’s been expected for awhile. I know they had a few stores in Los Angeles, but none of them were close to where I lived.

a Fresh & Easy, but not the one in PS. Flickr photo by jim61773.

However — in Palm Springs, Fresh & Easy was my main go-t0 place for food! When I was out there this January working for the Palm Springs International Film Festival, I probably stopped in every day for lunch and other food purchases. I will miss them.

Here’s My Top Five Reasons to Love Fresh & Easy!

1. They have a special section to sell nicely-discounted perfectly good “expired” food. Easy to find, cause everyone in the store is huddled there. I would find great deals every day. Most big chains don’t have these sections, or, the only ones I’ve seen are for baked goods.

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2. Mac ‘n Cheese! They always have several varieties of mac ‘n cheese or other decadent pasta with cheesy alfredo-type sauces. All you have to do is microwave! So nice for those chilly wintertime desert evenings. Yummm.
3. Pre-washed, pre-cut, pre-packaged fruits and veggies in small quantities! Don’t know about you, but it’s a whole lot easier for me to pony up to my daily requirements for fruits and veggies if someone makes it easy, like washing it, peeling it, and generally getting it ready just to pop in the pie hole. Makes a healthy habit much, much easier. OK, I admit it, I’m lazy. But totally, that’s “fresh & easy!”
4. They have just a little bit of everything you might want, but not “30 brands of mustard” you have to decide on. I mean, really? You want some caesar dressing, let’s say. Do you really need a choice of 15 varieties on 3 shelves? How about some cleanser for the sink? Same thing. Makes the choice – and your time in the store – much simpler and faster.
5. Finally, mozzarella and tomato and basil sandwiches all wrapped up and ready to go! So healthy and fresh. And, makes me think I’m France or Italy for a split second. OK, maybe it doesn’t, with the dead sagebrush blowing around outside, but the fantasy is nice.

RIP, Fresh & Easy. I’ll miss you.

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