books, books on the shelf

The conventional wisdom says the most important factor in anybody checking out your book prior to making that all-important purchase decision is the cover. I would have to agree with that – it’s as true in the brick-and-mortar bookshop as it is while browsing Amazon or B&N online. But if you’ve made that big decision to self-publish your book, who do you trust your cover to?

Usually it will go one of two ways. Whatever self-publishing service provider you end up choosing – CreateSpace, Lulu, AuthorHouse, etc. – will have options for you, which, of course, increase along with the publishing package price. For instance, the most economical of the packages will probably have the fewest cover options – maybe a few background choices, a few typefaces for the title and your name, perhaps three or so layouts.

Of course, it’s hard for such a cover to look like anything but a template. You don’t want the person considering your work to think that they vaguely remember this cover (because they’ve seen the same design copied over and over) or worse, that it screams cheap product.

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