Tag Archives: self-publishing marketing

Self-Publishing Update #3 KEPT

OK, so that’s the computer in my office, where I write. And up on the screen is the newly copyedited version of my novel (soon to be published!) Kept.

The copyeditor uses the “track changes” function in Word to suggest corrections or changes to me which I then have to either accept or deny. She’s a marvelous editor; I usually end up accepting all her suggestions because, quite frankly, she makes me a much better writer.

So that is the process for this week (and likely next): Get a new draft incorporating changes. Will that be ready to be published? Probably not quite, but closer.
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Tasks for this week include re-calculating the budget for this project, and thinking about cover concepts. Provocative, that’s my guide word.

In the meantime I’m also working on the marketing plan for this book, trying to time the launch (several months it looks like), while also working on plot details for the sequel to Benediction, which is my next project after Kept.

Read it and Weep: half of self-published authors earn less than $500! But there is hope . . .

It’s a Reality Check, folks.

No matter which path you ultimately follow as a writer — the traditional one, where you pursue a publisher to take your book and launch it to the world — or self-publishing, where you launch it upon the world yourself — one should always do this with lots of preparation and eyes wide open.

And that “eyes wide open” thing means you accept the reality that most writers do not become rich and famous, selling gazillions of books, and most cannot support themselves by their book writing alone.

It’s like that in all the arts, always has been. Here’s some good information from The Guardian. First of all, like you’d imagine, most of the spoils in self-publishing go to the superstars, like Amanda Hocking and EL James. Like the headline says, half of all self-published authors earn less than $500 on their books. But, that also means that half earn more than that.

And, regarding genre: most successful is romance (like in traditional publishing), followed by science fiction and fantasy. It also helps to be female and it helps to be educated. Well, then, what if you’re a man and you’re writing literary fiction? It’s just more of a challenge to break out of the pack.
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And, I can’t emphasize enough, it really helps to have a professional looking product (from the report):

“Authors who tick none of these boxes would be well advised to spend time and money on making a title look professional, the survey found: self-publishers who received help (paid or unpaid) with story editing, copy editing and proofreading made 13% more than the average; help with cover design upped earnings by a further 34%.”

** For a description of the editorial and marketing services I offer to self-published authors, which include copyediting and proofreading, please click here.

Why Project Based Fees?

photo: epSos.de

People frequently ask me how I structure fees for self-publishing book marketing, as well as for freelance copywriting.

In my prior years as a public relations consultant and writer, or as a buyer of those services while working for larger companies, vendors usually used one of two models:

a monthly retainer
an hourly rate

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Retainers: for most PR/Communications companies, you would get a guaranteed number of hours worked on your account for X dollars (say for $1,000 per month you’d get 10 hours of the consultant’s time, etc.). Some companies would say there was no limit of hours per retainer, and that it always evened out in the end, one slow month would balance a busy month, etc., but this was rare.

This method can and does work well for companies handling a number of ongoing projects which need attention over a medium to long period of time. It’s an efficient way of developing a relationship with a company and its publics and the success that comes with familiarity.

For most self-publishers, this model is not an economic feasibility. It’s possible it would make sense for a shorter term, say six months, where a number of marketing tasks were scheduled with tightly defined parameters – and even then, it would be very similar to breaking up project fees over several months to a more even payment plan.

Hourly Rate: Sometimes a Communications professional or freelance copywriter will get a task, such as writing some collateral material for a brochure or press release, and the payment terms will be based on an hourly rate. These tasks can be estimated as to time involved, but many variables may change an initial estimate. Again, if a task takes twice as long to complete (thereby, costing twice as much) a company can absorb this cost better than an individual – the majority of self-publishers.

It’s my position as a self-employed individual that most communication tasks for authors and freelance copywriting assignments for businesses can be based on a Project Fee, which lets the author or client (you) know exactly how much a certain deliverable will cost, and gives the vendor (me) a way to reliably predict revenue on consulting arrangements.

For a current sample list of my project fees, please shoot me an email at jim@jimarnoldcommunications.com.