photo: epSos.de

People frequently ask me how I structure fees for self-publishing book marketing, as well as for freelance copywriting.

In my prior years as a public relations consultant and writer, or as a buyer of those services while working for larger companies, vendors usually used one of two models:

• a monthly retainer
• an hourly rate

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Retainers: for most PR/Communications companies, you would get a guaranteed number of hours worked on your account for X dollars (say for $1,000 per month you’d get 10 hours of the consultant’s time, etc.).  Some companies would say there was no limit of hours per retainer, and that it always evened out in the end, one slow month would balance a busy month, etc., but this was rare.

This method can and does work well for companies handling a number of ongoing projects which need attention over a medium to long period of time. It’s an efficient way of developing a relationship with a company and its publics and the success that comes with familiarity.

For most self-publishers, this model is not an economic feasibility. It’s possible it would make sense for a shorter term, say six months, where a number of marketing tasks were scheduled with tightly defined parameters – and even then, it would be very similar to breaking up project fees over several months to a more even payment plan.

Hourly Rate: Sometimes a Communications professional or freelance copywriter will get a task, such as writing some collateral material for a brochure or press release, and the payment terms will be based on an hourly rate. These tasks can be estimated as to time involved, but many variables may change an initial estimate. Again, if a task takes twice as long to complete (thereby, costing twice as much) a company can absorb this cost better than an individual – the majority of self-publishers.

It’s my position as a self-employed individual that most communication tasks for authors and freelance copywriting assignments for businesses can be based on a Project Fee, which lets the author or client (you) know exactly how much a certain deliverable will cost, and gives the vendor (me) a way to reliably predict revenue on consulting arrangements.

For a current sample list of my project fees, please shoot me an email at jim@jimarnoldcommunications.com.