Tag Archives: Jimbolaya

10 reasons to salute L.A.s transportation future — liveable city, here we come

Meredith Portnoff and Jim Arnold (Jimbolaya) in front of City Hall at CicLAvia 2012.

As I embark on my second car-free experiment – or maybe it’s car-light, seeing that I am driving to Santa Monica for some work-related meetings during it – it was heartening to see the Los Angeles Times put this slide show together on reasons to love L.A.’s promising transportation future.

I especially love the shout out for Union Station. Every time I’m walking down those halls I wish I had on my fedora and a nice broad shouldered double breasted suit – or some nice open-toed pumps, depending on the day. But I digress.

As for my car-free experiment, it’s a place in life I’ve been leaning to for quite a while. I actually have convinced myself that it’s perfectly reasonable to live the life I currently lead in Los Angeles without owning a car, and I’ve proved it on several previous car-free periods.

It’s cutting that cord finally (which would mean selling the car) which I haven’t quite been able to do.

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L.A. transport has certainly come a long way from the days when I first lived in the city, where the unreliable buses were part of the Southern California RTD (rapid transit district, or reason to drink, you take your pick). Since then, among other improvements, Metro has built subways and light rail, with more on the way, started their Metro Rapid bus routes, the Orange and Silver Line busways, etc. Although Angelenos will have a hard time believing it, our city has mass transit coverage right up there with New York and San Francisco.

Add to that walking, biking and the occasional cab, and it’s actually an option. I suppose it helps having grown up riding the bus, walking and biking. Those things I still do! Sometime in 2013, definitely.

Find the Walkscore where you live.

Is it Time to Consider Leaving Los Angeles?

Los Angeles City Hall. Photo by Jimbolaya

Los Angeles is the future

Two recent competing articles, one (the link above, from the NY Post) from L.A.’s east coast competition (well, competition for cool, anyway) seeming to finally give the city its due, at least in some areas like dining and clubbing, transit, general livability, walkability.

The problem with articles like this one is that they’re most likely written by professional travelers/food writers looking for certain things and then finding what they were looking for, they write about it. In that process, though, they ignore the rest of what’s in front of them. They see the city that they expected to see, and write about it that way. Not from the perspective of a resident, but a tourist. One with a lot of cash, too. I’m happy they found the great places to eat in such varied spots as Downtown, Venice, Hollywood and Mid-City (and I’m happy for the restaurateurs and club owners, that they’re successful, really, that is an accomplishment).

But the overall impression you get from their story/review is of a city rich, laidback and carefree – of course, Los Angeles has that Entourage-y aspect. But that’s not the norm. The norm is that it’s a very difficult city in many respects: financially, socially, employment-wise, ecologically challenged, a diverse place but not without that tension.

There’s an incredible number of homeless people in the enormous city who don’t get to patronize these establishments. And, as it is the city of the car culture, there are many people who live in their cars. I’m not sure if that means they’re homeless or not – as a car is a roof over one’s head, I guess, technically. I come across a surprising number of people sleeping in their cars on my early morning walks. It never fails to startle me.

That’s what I flashed on – the homeless, in cars or on the streets – in the part of the story where they mentioned the daily celebrity sightings downtown – I mean, OK, really? I’m not sure what celebs they’re seeing down there (though I know “Mad Men” is shot on downtown stages) but I’ll give them the benefit of the doubt. So if you see an actor or two you don’t see the thousands of desperately poor around you? I’m not sure what kind of person has that lack of filter.

Which leads me to the competing story:

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Why Project Based Fees?

photo: epSos.de

People frequently ask me how I structure fees for self-publishing book marketing, as well as for freelance copywriting.

In my prior years as a public relations consultant and writer, or as a buyer of those services while working for larger companies, vendors usually used one of two models:

a monthly retainer
an hourly rate

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Retainers: for most PR/Communications companies, you would get a guaranteed number of hours worked on your account for X dollars (say for $1,000 per month you’d get 10 hours of the consultant’s time, etc.). Some companies would say there was no limit of hours per retainer, and that it always evened out in the end, one slow month would balance a busy month, etc., but this was rare.

This method can and does work well for companies handling a number of ongoing projects which need attention over a medium to long period of time. It’s an efficient way of developing a relationship with a company and its publics and the success that comes with familiarity.

For most self-publishers, this model is not an economic feasibility. It’s possible it would make sense for a shorter term, say six months, where a number of marketing tasks were scheduled with tightly defined parameters – and even then, it would be very similar to breaking up project fees over several months to a more even payment plan.

Hourly Rate: Sometimes a Communications professional or freelance copywriter will get a task, such as writing some collateral material for a brochure or press release, and the payment terms will be based on an hourly rate. These tasks can be estimated as to time involved, but many variables may change an initial estimate. Again, if a task takes twice as long to complete (thereby, costing twice as much) a company can absorb this cost better than an individual – the majority of self-publishers.

It’s my position as a self-employed individual that most communication tasks for authors and freelance copywriting assignments for businesses can be based on a Project Fee, which lets the author or client (you) know exactly how much a certain deliverable will cost, and gives the vendor (me) a way to reliably predict revenue on consulting arrangements.

For a current sample list of my project fees, please shoot me an email at jim@jimarnoldcommunications.com.

Jimbolaya merged with Jim Arnold Communications!

Jim Arnold

If you’re a repeat visitor to Jimbolaya you may have noticed a change over the past couple of weeks. I’ve been in the process of merging the blogsite for Jim Arnold Communications into Jimbolaya, and, except for relocating a few of the posts, it’s all here.

Mainly, the other blogsite was composed of pages describing the Jim Arnold Communications consulting business and what it offers to prospective clients and why, in the two areas of business copywriting and book marketing. It finally just made sense to me to put the two blogs together, and have all my writing in one virtual place.

I recently took a series of seminars offered by Mediabistro on Job Hunting skills, which I adapted to mean, in my case, self-employment skills. There was a lot of emphasis on social media, strategies for both marketing oneself and looking for opportunities via Facebook, Twitter, LinkedIn and through blogging. I had at the time two of most everything – personal Facebook and business page; Twitter again for both; and the two blogs (Jimbolaya and Jim Arnold Communications). It was suggested to me that I combine the Twitter accounts and the two blogs, for two reasons: 1) using just one Twitter and one Blog would be more impactful, and 2) having fewer social media accounts to keep current would give me a lot more time to do my actual work!

My work as a Los Angeles-based communications specialist now focuses on freelance copywriting. That center of attention is informed by my 20-plus years in public relations and the several years prior to that where I worked in book publishing.

One of the more common complaints I’ve heard from PR pros is that there’s a lack of writing skills in the profession, so the need is there – and not just for PR agencies, but for businesses in general, all of which have many needs to communicate in writing – whether it’s to their customers, to other businesses or even internally.

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What kinds of companies am I looking to help, specifically? Having worked in the entertainment industry for quite a few years, that’s a definite area of interest and expertise. There’s a particular need in entertainment technology, where an explosion of new firms, new products and delivery platforms are being invented and launched at what often seems a dizzying pace.

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