Tag Archives: book publishing

Bestseller Makes Writer Nothing — or Close To It

books, books on the shelf

The sad truth of the writerly life: probably, you’re not getting rich. Patrick Wensink lays it all out for you here in Salon.

I’m a firm believer in transparency — here, the transparency which seeks to eliminate wishful thinking and guesswork — both of which seem endemic to the arts.

Painters, dancers, actors — and indeed, writers — often let the magic of following the dream weigh heavily on the practical decisions to pursue the art. Not that it’s not worth pursuing – by all means, it is/they are – I just believe one should take that leap with a clear idea of why. (And a good line on a day job.)

And that “why” should not be about financial rewards. Sure, you may become the next Spielberg, Warhol, Baryshnikov, whoever — but chances are you won’t. Or it may take a really, really, really long time. So there has to be enough love in your heart and passion for the thing itself to enjoy it for its own sake. Otherwise, don’t do it.

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Wensink even calls writing books a “fiscally idiotic quest.” I had a well-meaning friend actually laugh out loud when she asked me what the average monthly royalty check on my book “Benediction” is, and I told her (I’m not telling you – but it’s small – so much for transparency). Yes, it does make one feel like an idiot.

But still, we persevere. There’s some powerful drive there, the need to create, to tell stories, to transcend ourselves, whatever it may be. Then there’s always the hope that someday we’ll get Hollywood-sized paydays (that’s actually a place where writers can make some decent money, though when you average out lean years with spectacular ones, it may not be all that much different from other professions, at least for the vast majority).

So keep writing. You need to do it, and we need your dreams.

Publish your book: CreateSpace

Find a gem: Good Reads

Jimbolaya merged with Jim Arnold Communications!

Jim Arnold

If you’re a repeat visitor to Jimbolaya you may have noticed a change over the past couple of weeks. I’ve been in the process of merging the blogsite for Jim Arnold Communications into Jimbolaya, and, except for relocating a few of the posts, it’s all here.

Mainly, the other blogsite was composed of pages describing the Jim Arnold Communications consulting business and what it offers to prospective clients and why, in the two areas of business copywriting and book marketing. It finally just made sense to me to put the two blogs together, and have all my writing in one virtual place.

I recently took a series of seminars offered by Mediabistro on Job Hunting skills, which I adapted to mean, in my case, self-employment skills. There was a lot of emphasis on social media, strategies for both marketing oneself and looking for opportunities via Facebook, Twitter, LinkedIn and through blogging. I had at the time two of most everything – personal Facebook and business page; Twitter again for both; and the two blogs (Jimbolaya and Jim Arnold Communications). It was suggested to me that I combine the Twitter accounts and the two blogs, for two reasons: 1) using just one Twitter and one Blog would be more impactful, and 2) having fewer social media accounts to keep current would give me a lot more time to do my actual work!

My work as a Los Angeles-based communications specialist now focuses on freelance copywriting. That center of attention is informed by my 20-plus years in public relations and the several years prior to that where I worked in book publishing.

One of the more common complaints I’ve heard from PR pros is that there’s a lack of writing skills in the profession, so the need is there – and not just for PR agencies, but for businesses in general, all of which have many needs to communicate in writing – whether it’s to their customers, to other businesses or even internally.

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What kinds of companies am I looking to help, specifically? Having worked in the entertainment industry for quite a few years, that’s a definite area of interest and expertise. There’s a particular need in entertainment technology, where an explosion of new firms, new products and delivery platforms are being invented and launched at what often seems a dizzying pace.

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EPPS Panel on Social Media

(from October 20, 2011 – this is a reposting from the Jim Arnold Communications blog, which as been combined with Jimbolaya. I have several columns to repost over the next couple of weeks.)

This morning I attended the monthly Entertainment Publicists Professional Society’s Hollywood meeting, where the panel topic was ” The Integration of Social Media into PR Campaigns.”

Panelists included Todd Beck, Beth Braen, Jenny Connelly, Tracy St. Pierre, Andrew Stachler, Laurel Whitcomb and Dawn Wilcox – all moderated by Rosalind Jarrett, here at the podium standing behind the “E.”

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They discussed how their various companies – including NBC, the Academy of Television Arts & Sciences, Allison & Partners, NATPE, Beck Media & Marketing, SAG and Warner Bros. – worked with the various social media platforms (Facebook, Twitter, YouTube were the most talked about) to make use of their continually changing nature.

A couple of instructional takeaways:

roles and goals – as in, (at a company or even solo) define first what it is you want from social media and who is going to handle the day-to-day jobs of posting, monitoring, measuring, etc. Like with all PR, a strategy is essential.
Facebook for conversations, Twitter for announcements (or for the first place an announcement shows up) – can be a rule of thumb.
Social Media strategy is not static, ever – it evolves. I think all the companies presenting this morning had war stories to tell about how they’ve adapted as these platforms have matured and people have figured out how to best use them.

All of this, of course, is applicable to book publishing or to an author’s fan page or twitter account. Like with so much in life, it’s the commitment and perseverance that counts.

What have you done that’s been successful? Have you tried something with social media that fell flat, or that on second thought, you would have changed?