It will come as no surprise that gay romance ebooks were one of the top three subgenres for 2011 [the others being erotic and speculative (which includes paranormal, vampire/werewolves, shape shifter, sci-fi/fantasy — I know, a shock)].
The interview is great for getting some behind-the-scenes info on how the ebook business is actually run – great information for writers intending to self-publish ebooks in any genre. Lori also helpfully provides a nice amount of demographic data on who is buying what, along with some key insights into what a romance fan wants when she (he?) buys a book.
(from October 20, 2011 – this is a reposting from the Jim Arnold Communications blog, which as been combined with Jimbolaya. I have several columns to repost over the next couple of weeks.)
This morning I attended the monthly Entertainment Publicists Professional Society’s Hollywood meeting, where the panel topic was ” The Integration of Social Media into PR Campaigns.”
Panelists included Todd Beck, Beth Braen, Jenny Connelly, Tracy St. Pierre, Andrew Stachler, Laurel Whitcomb and Dawn Wilcox – all moderated by Rosalind Jarrett, here at the podium standing behind the “E.”
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They discussed how their various companies – including NBC, the Academy of Television Arts & Sciences, Allison & Partners, NATPE, Beck Media & Marketing, SAG and Warner Bros. – worked with the various social media platforms (Facebook, Twitter, YouTube were the most talked about) to make use of their continually changing nature.
A couple of instructional takeaways:
roles and goals – as in, (at a company or even solo) define first what it is you want from social media and who is going to handle the day-to-day jobs of posting, monitoring, measuring, etc. Like with all PR, a strategy is essential.
Facebook for conversations, Twitter for announcements (or for the first place an announcement shows up) – can be a rule of thumb.
Social Media strategy is not static, ever – it evolves. I think all the companies presenting this morning had war stories to tell about how they’ve adapted as these platforms have matured and people have figured out how to best use them.
All of this, of course, is applicable to book publishing or to an author’s fan page or twitter account. Like with so much in life, it’s the commitment and perseverance that counts.
What have you done that’s been successful? Have you tried something with social media that fell flat, or that on second thought, you would have changed?
I was gone (in San Francisco) for a long weekend. Now I’m back, and, as often happens, I’m finding it (somewhat) hard to get going full-speed again.
These tips may seem obvious, but I know a lot of writers who’ve used them to great effect.
Take classes: even the most seasoned writers can always learn something new. Whether it’s a university, the extension, online or a community center, having a teacher, classmates and assignments with a hard due date is a great way to stay motivated.
Read: One writer I know doesn’t like to read other authors while she’s writing something because she doesn’t want it to “affect her style.” But as a writer, you must read the literature to which you aspire, whether it’s fiction or non. I’m of the opinion that art, or craft, builds on what came before, and nothing springs from nothing.
Use a dictionary/thesaurus: take enough time when writing something to find the absolute perfect word, and believe me, there is one. Online tools have made it extremely easy for modern writers to be perfect spellers with amazing vocabularies.
Ruthlessly edit: Never turn in a first or second draft of something. Take time away from your project to get a fresh feel for it. Ask yourself, is this the best this can possibly be? Trust your instinct on this. If you feel it still could be better, it most certainly can be. Wait a little while and edit again.
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Proofread: There’s nothing that screams “amateur” louder than a manuscript or piece of “printed” material with common, very fixable errors. Sorry, spell check doesn’t quite cut it here. You need to actually read your writing, over and over, to make sure it’s perfect. Even better, hire a professional proofreader (best) or trade this task with another writer (good).
Encourage Constructive Criticism and Really Listen to It: The truth is you’re not writing for yourself, you’re writing for an audience. Feedback on your writing is invaluable for you to gauge how effective your communication is. Sometimes it smarts to hear someone’s subjective take on what you’ve done, but rarely does it result in a worse piece of writing. Tip: get more than one opinion!
Make it a business: Most of us don’t make a living entirely out of our writing efforts, thus finding the time to actually write can be challenging. Solution? Change your mindset, and make it a business. You’ll set regular business hours when you’re at your desk, working on your project, milestones and deadlines, even if they’re only yours. Treat it as you would any job you take seriously.
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