Flickr photo by Alki1

Most often the task of working with a graphic designer is rewarding for all parties involved. Here’s a few tips to ensure that process goes smoothly!

• Word Count. Do you know what it is, or have a good idea of how long and involved the prose will be which will go with the graphics or piece of art? Save revision headache (and billings) by letting the graphic designer know well ahead of time as precisely as you can.
• If it’s your project (you’re the Public Relations lead or you’re the freelance copywriter, subcontracting with the designer) and you’ve seen an example of what you think you’d like – don’t give it to the graphic designer as an “idea.” Why? What you’ll likely get back is a revision of that sample piece, thereby putting the kibosh on the best creative skills of the graphic designer. Let them show you their vision of what constitutes great graphic design. You can always make changes later, if you must.
• Photography and other “budget-busting” licensed items. While it may be convenient to instruct the designer to “find a great photo of a Kansas City landmark and we’ll use that” if you do a little research into your own files as well as on the Internet you might likely find a usable image at little or no cost. You may very well have something that works already.
• Don’t sacrifice readability over a “trendoid” coolness factor. For instance, Internet presentations or sites that use a white typeface on a black background – yes, it may look very dramatic and cool, but it’s hard to read. Same with a screened typeface on a light background – think wedding invitations, or any rich-looking brochure. Only you can decide if the eyeballs you alienate are worth it for the style factor.
• All designers are not created equally. Research them ahead of time, meet many different kinds of designers, see their books and note their specialties. There’s an enormous difference between a film industry one-sheet and a health non-profit monthly newsletter.
• Proofread – but don’t do it yourself, especially if you’ve been involved in the project all along. You’ll miss things. Find someone else – another writer, a different colleague – to put their eyes on the project for the best chance of it being totally error-free.

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What are your best tips? Let me know and I’ll add them to the list.

Another resource: Graphic Design USA