As a self-published author, it’s not only the story inside the book that comes from me. It’s literally everything about the product. Thus, a number of variables had to be considered when choosing a book cover for “Benefits.”

One consideration is color. Not only the color itself, but choice between color or a black & white image. While red remains the best color to catch the eye (hello, stop signs) this cover’s closest approximation would be variations on that, heading into orange territory.

Content of Cover Image

The actual content of the image also plays a significant factor in choosing a book cover. This image is a sidewalk scene on Cole Street in San Francisco. The fictional story in the book takes place in San Francisco, and there are a few scenes in this particular neighborhood, Cole Valley. I felt it was accurate in that sense. Also, it shows some iconic San Francisco-style architecture (bay windows and early 20th century detail), so that it’s fairly obvious what city we’re in. That’s intentional.

Sales Venue for “Benefits”

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Another consideration in choosing a book cover in this digital era is the sales venue. For most self-published books, the online market is really where it’s happening, not in brick and mortar bookstores (unfortunate, but that’s the way it is). So, whatever image you choose must draw the eye on a computer or phone screen, sometimes in a field of many other similar-sized book covers. That’s where a striking image or a color that pops (again, red!) really helps you.

I think the cover I chose for “Benefits” is mid-range in that regard. The image is interesting, but it’s not a hot naked body (it’s true, sex really sells). The awning color attracts the eye, yet it’s not a fire engine.

Cost of “Benefits” Book Cover

For self-publishers, cost is a huge factor. The cost of everything, from having your manuscript professionally edited (typically my highest cost over the course of the four books I’ve published so far) to buying photography or rights to an image for the cover must be considered. So, I took the picture myself and cropped it so that there’s no identifiable faces in the image.

So, basically, the cost of the cover for “Benefits” were my travel costs for a couple of days in San Francisco (I live in Los Angeles). One way was award jet travel, and I had a free place to stay (thank you, cousin Mary). Plus, I not only shot the cover image. I shot video for the “Benefits” book trailer and probably 100 other images to use for publicity purposes.

When you self publish, every day and every dollar counts. I’ve learned this the hard way!