In the weeds, I am – but the big date is getting closer all the time. Kept still launches March 20, with e-book sales already listed on Amazon to begin that day. I’ll pull the plug, so to speak, on all the parameters I still need to decide on for the regular paperback version and do my best to make it available the very same day.

But here’s some new information, especially for those going the self-publishing route and following this marketing saga. I’ll just update you with the tactics listed in Self-Publishing Update #6 from a few weeks ago:

Advance Review Copies: The formula I’m using said to target 3x the number of opening-day reviews you’d like to see on Amazon. I thought 20 would be a good number, so I requested 60 friends/readers to help with this effort. I actually got 35 people to agree to do it. So even if half of those actually post, I’ll be pretty pleased. If all of them do, I’ll be ecstatic.

The Blog Tour, still scheduled for that week, M-F, March 21-25. So far there are 17 blogs participating — where there will be book information, excerpts, a review on some, other ancillary information I’ve provided. It’s a first for me, not sure these blogs are my audience and I’m guessing I’ll find out. The publicity could be really awesome – of course, that’s what I’m hoping and for a continual web presence from it.

The Goodreads Giveaway. The giveaway is complete and I’ve sent all 10 books out. Most went to folks in the U.S., and the rest went to Canadians. The giveaway was available to worldwide goodreads members so that result was a bit unusual, but I’m not complaining because: postage. To mail the book to Canada cost 3x the cost of each book. The hope is that those who receive the free book will rate and post a review on goodreads. Also, there is tremendous visibility for the title as it’s listed on the giveaway page. Everybody likes free stuff!

The Reading Tour: Probably will not do many of these. In fact, I’m only pursuing one local reading in Palm Springs (as that is the location of the story in KEPT) at this point. I’m waiting for more review blurbs to come in which will hopefully be positive and help “sell” the book event/signing. I plan to pitch it at the end of the month, for a date in late April or May.
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Targeted Traditional Press: I have a couple of feelers out for this. Realistically, this is a location specific genre book, so I think the best bang for my traditional publicity buck is to again stay local to Palm Springs-area press. We’ll see who bites — if anyone!

Social Media Updates:  I have photos and blog topics enough to last for a year’s worth of posts. I’ll start doing that in earnest on March 21, hopefully one a day to 5x per week, and it will last a year.

Contests: Haven’t really started this yet as it’s for books published in calendar year 2016 and we’re still pretty new to the year. I’ll be doing Foreword’s Book of the Year Awards and the Reader Views awards, where I’ve done well in the past, and will be looking for some new venues to pursue.

What else should I be doing? If you have ideas or comments, I’m more than happy to receive them.