Jim Arnold

If you’re a repeat visitor to Jimbolaya you may have noticed a change over the past couple of weeks. I’ve been in the process of merging the blogsite for Jim Arnold Communications into Jimbolaya, and, except for relocating a few of the posts, it’s all here.

Mainly, the other blogsite was composed of pages describing the Jim Arnold Communications consulting business and what it offers to prospective clients and why, in the two areas of business copywriting and book marketing. It finally just made sense to me to put the two blogs together, and have all my writing in one virtual place.

I recently took a series of seminars offered by Mediabistro on Job Hunting skills, which I adapted to mean, in my case, self-employment skills. There was a lot of emphasis on social media, strategies for both marketing oneself and looking for opportunities via Facebook, Twitter, LinkedIn and through blogging. I had at the time two of most everything – personal Facebook and business page; Twitter again for both; and the two blogs (Jimbolaya and Jim Arnold Communications). It was suggested to me that I combine the Twitter accounts and the two blogs, for two reasons: 1) using just one Twitter and one Blog would be more impactful, and 2) having fewer social media accounts to keep current would give me a lot more time to do my actual work!

My work as a Los Angeles-based communications specialist now focuses on freelance copywriting. That center of attention is informed by my 20-plus years in public relations and the several years prior to that where I worked in book publishing.

One of the more common complaints I’ve heard from PR pros is that there’s a lack of writing skills in the profession, so the need is there – and not just for PR agencies, but for businesses in general, all of which have many needs to communicate in writing – whether it’s to their customers, to other businesses or even internally.

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What kinds of companies am I looking to help, specifically? Having worked in the entertainment industry for quite a few years, that’s a definite area of interest and expertise. There’s a particular need in entertainment technology, where an explosion of new firms, new products and delivery platforms are being invented and launched at what often seems a dizzying pace.

There’s also the world of the startup. Even though my business is virtual – meaning I can work for any company anywhere – we’re seeing growth and innovation in the area of the high-tech startup in L.A., now often located in the Santa Monica area, in what has been called “Silicon Beach.” New companies often have unique communications needs and challenges in that entrepreneurs and inventors often lack the distance from their dream to be able to explain it easily to investors and the public.

My hope for the combined blogsite is that it can be a central depository for information on my freelance copywriting business, as well as a place for current blog posts on my usual topics with the addition of a new category of business communications posts (to be filed under the “Jim Arnold Communications” category).

I hope you find it useful. As always, comments on how to improve the experience for you are always welcome!